"I Stop You Stop" school bus campaign to launch in east end

Safer Roads Ottawa is launching a new campaign this morning to remind drivers they have to stop when a school bus's lights are flashing, even if they're driving in the opposite direction unless there is a median.

The campaign is called "I Stop You Stop" and Cumberland Ward Councillor Stephen Blais will unveil the new sign for the campaign and help raise awareness Wednesday at 9a.m.

Kathleen Both is the head of M.L. Bradley school buses and she told CFRA drivers don't seem to know the rules.

"Typically, in the past, the most common occurrance was that they would cross when meeting the bus. Now we've got people who are going around the bus, who are coming up to the right hand side of the bus. It's unbelievable," Both said.

She's been working with councillors and police to make changes since the fall of 2013 and Wendesday's launch of the new campaign will highlight the problem that appears to be worst in the east end.

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