After Ikea called accusations by an Ottawa-mother in regards to breastfeeding, completely false, area mothers still wanted to prove a point.
On Sunday, more than 25 mothers participated in what they called a Flash-Feed in support of public breastfeeding at the Ottawa store.
It went ahead despite the company saying a confrontation with nursing mother Brea Rehder earlier this week, never happened. Ikea says after reviewing footage from security cameras in the store, they have no evidence that Rehder was called "disgusting" for breastfeeding in a check-out line, as she had claimed.
Mothers at the nurse-in told CTV Ottawa, it's not really about that specific incident, the point is to raise awareness.
"Whether it happened or not at the end of the day there are people who think this is disgusting. We don't want to flash everyone that's not our intention our breasts aren't here for anyone but our babies," said nursing mother Sarah Galbraith.
Some attending mothers say they've never had a problem nursing at the Ikea location and in fact, always felt welcome.
Others say they've had negative experience in general when breastfeeding in public.
"I was at a big box store in Ottawa and a customer complained about me nursing in public. The manager sided with the customer and suggested I nurse in a fitting room or bathroom" said Susie Crowe.
Rehder had said that she was attending today's event but never showed up. She has not responded to calls or messages by CTV Ottawa and Ikea says they haven't heard from her either.