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New CHEO telethon campaign and logo announced

Ana Gajic, from the Carleton School of Journalism for CFRA News

CHEO's telethon campaign launched Wednesday with a new superhero theme.

The telethon takes place on June 8 and June 9. This is the first time its campaign has had a theme, with a new logo to accompany it. Grade 12 Sir Robert Borden High School student, Taylor Creighton, designed the logo with superman in mind.

"I thought that the biggest superhero was superman," Creighton said.

Her art features the trademark CHEO bear sporting a bright blue cape. The hospital's vice president of philanthropy, Jacqueline Belsito, said the real heroes of CHEO are often unsung.

"We've heard some stories from our patients and our kids that their superheroes are often their moms or the doctors that help them," she said. "But to CHEO, the superheroes are the kids."

The telethon will raise money for tools the hospital needs in order to help young people.

"The doctors working on smaller bodies inside of CHEO, they're not like adults," Belsito said. "Sometimes they use specialized tools to get access to organs or airwaves and those are very expensive pieces of equipment."

Other funds will go to "life-saving research" dedicated to finding a cure to cancer.

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