The Quartier Vanier Business Improvement Area is working to breathe new life into what's often regarded as a run-down, or even seedy community.
The BIA held a seminar Wednesday night to set the record straight and attract new investors.
Crime is down 20 per cent in the past five years, developers are investing millions in new residential units and local businesses are doing facade work.
Mark Kaluski, the chair of the Quartier Vanier BIA, says the area is becoming gentrified.
"It's a neighbourhood that's a bus to the downtown area, it's attracting a lot more young professionals, the affluence is increasing, [as are] property values," he told CFRA.
Rideau Vanier Councillor Mathieu Fleury adds the community is also calling for change.
"We're seeing a lot of the pressures from the community, saying, 'Hey, I don't want the pawn shops, I don't want the Money Marts anymore; I want a coffee shop and I want something different,'" he said.
Kaluski notes investors are beginning to realize Vanier's potential and they hope to become more like Hintonburg, Mechanicsville, and even Brooklyn.