DC Entertainment allows Superman Logo for tribute to little boy

An Ottawa Man, who launched a fundraising campaign to build a bronze memorial statue of a 5-year-old Toronto boy who died of neglect, says he's happy to hear that DC Entertainment has reversed its stance on the use of the Superman S Shield.

Initially Todd Boyce was told he could not use the 'S' in a statue of 5-year-old Jeffrey Baldwin, but in a recent statement DC says there is a "flexible set of criteria for worthy requests such as this, and at times [DC Entertainment] have reconsidered our initial stance. DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to use the Superman S Shield."

Boyce says he was "completely surprised" by the change. It means his initial vision for the statue can now go ahead.

"There's a photo of him in a Superman costume, with the logo standing out, and I wanted to capture that moment as closely as possible," Boyce tells CTV News. "The statue represents a time when Jeffrey was happy."

Jeffrey died of starvation in 2002, neglected by his maternal grandparents who were his guardians.

Boyce first learned of Jeffrey last year, and launched a fundraising campaign on the crowdsourcing site Indiegogo, to raise $25,000 to build the statue of Jeffrey dressed as the Man of Steel. He ended up raising over $36,000.

The statue is expected to be unveiled by the end of the summer. It will stand atop a bench in Toronto's Greenwood Park.

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