The Ottawa RedBlacks have launched the new Big Joe and Friends Kids Club with the help of a children's book called "Big Joe and the Return of Football."
The book's author and CFRA host, Mark Sutcliffe, said he wanted to inspire a new generation of fans.
"I remember going to the games when I was a kid and really loving going to Lansdowne Park and sitting in the end zone and I really want that to be an experience that my kids grow up with and other kids in our community," he said.
"So, (we're) finding a way to connect it to them and to connect them with the mascot and to tell them a little bit of the back story," said Sutcliffe.
He said he got a bit emotional listening to a group of children react to the story as it was read to them at Dovercourt Day Camps by RedBlacks player Anton McKenzie, a rare experience for an author.
The book touches on Ottawa's great football history and the fact that Lansdowne had to be upgraded before the game could be welcomed back to the city.
OSEG president Jeff Hunt says he plans to use the book at school tours throughout the year while they promote the Kids Club and their anti-bullying campaign.
There is a free Kids Club package as well as a VIP one that both include game tickets and free items for young fans.