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Beau's All Natural to expand into Quebec

A local brewery is expanding once again.

Beau's Brewery, which is based in Vankleek Hill, is set to begin selling its beer in Quebec as of February 2015.

The beer will still be produced in Vankleek, but will be sold in grocery stores and depanneurs in Quebec.

Steve Beauchesne the CEO and co-founder of Beau's told CFRA they expect to sell about 100,000 litres of their beer in Quebec during the first year.

"We're not going in sort of with a specific notion that this is going to double sales or triple sales," said Beauchesne. "We're going to do it the same way we did it with Ottawa, which is show up and kind of beat the pavement and see what the response is like."

He said the decision to expand to Quebec was an easy one, considering close to half the people who visit their Vankleek Hill retail shop are from that province.

Beauchesne added the move would allow them to hire more employees.

Beauchesne said they had wanted to expand into Quebec for some time, but it took a lot of work and hiring a contractor to figure out how they could sell their beer in corner and grocery stores and not be forced to sell it exclusively in the SAQ(Société des alcools du Québec).

"There is a way for us to sell to the depanneurs and the grocery stores, which for us was a big deal," he said. "The SAQ doesn't really sell very much beer and they don't sort of put any presence to it. We wanted our beer to be sold where people actually buy beer."

Back in March, Beau's began selling it's beer in New York State.

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